KPCC’s LAist Partners with KCAL and KCBS-TV to Enhance Local News Coverage
In a significant move, KPCC’s LAist has partnered with CBS Los Angeles, which includes KCAL-TV and KCBS-TV, to improve news coverage and expand its reach to a broader audience in the Greater Los Angeles area. The partnership was announced on January 6, 2024, and aims to provide enhanced coverage of local stories.
Overview of the Partnership
- Access to Resources: Under the agreement, LAist will gain access to CBS Los Angeles’ live news, online live streams, and audio from press conferences. This collaboration will help LAist expand its coverage of important news impacting Los Angeles and Orange County.
- Expert Collaboration: LAist reporters will appear as guest analysts on CBS Los Angeles broadcasts, offering expert insights on key community topics. This exchange of resources and expertise is expected to enrich the content provided to the public.
- Content Sharing: Both organizations will share content on their digital platforms, extending the reach and impact of their journalism.
Statements from Leadership
Jeff Rowe, Vice President of Programming at LAist, expressed his excitement about the partnership, stating:
“LAist was looking for a television partner to help expand our news coverage, and leveraging the daily local news programming audio from KCBS/KCAL News is an ideal collaboration for us, especially given their outstanding newsroom.”
Matt Goldberg, News Director at CBS Los Angeles, praised the partnership, emphasizing that both organizations will combine their strengths to deliver comprehensive and essential news to the community.
Impact on Local Journalism
- Expanded Coverage: This partnership is part of LAist’s ongoing efforts to enhance its news coverage. Recently, LAist launched new programs such as Nobody Knows Anything (a Hollywood-focused podcast) and Go Fact Yourself (a pop-culture-themed podcast).
- Community Connection: LAist has established itself as a leader in public service journalism, earning over 500 journalistic awards since 1999. The organization is committed to serving audiences in Greater Los Angeles, Orange County, and the Inland Empire.
- Nonprofit Model: As a public media organization, LAist relies on reader donations, ensuring independence and accountability in its reporting.
Future Plans and Coverage Focus
- Investigative Journalism: In 2025, LAist will continue prioritizing investigative journalism, covering key issues such as housing, homelessness, and local governance. The organization aims to hold public officials accountable and provide in-depth analysis of urgent community challenges.
- Environmental Reporting: LAist plans to emphasize environmental reporting, exploring how climate change affects local communities and the actions being taken to address these challenges.
- Cultural and Community Stories: The partnership with CBS Los Angeles will enable LAist to highlight stories rooted in the community and showcase the diverse culture of the Los Angeles area.
Conclusion
The partnership between KPCC’s LAist and CBS Los Angeles marks a pivotal moment in local journalism, promising improved news coverage and valuable resources for the community. By combining their strengths, both organizations aim to deliver comprehensive and impactful news that informs and connects the public. As LAist expands its reach and deepens its commitment to quality journalism, this collaboration is expected to play a vital role in shaping the future of news in Southern California.
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